Risk tolerance is the ability and willingness to accept a decline in the value of an investment. When judging your risk tolerance, ask yourself if you can hold your position when the stock market is going down significantly.
There is an old Wall Street adage, ``Eat well and sleep well.'' ``Eat well'' means that holding risky assets (such as stocks) for the long term can help investors accumulate great wealth. This is due to observation. However, this comes at a price, as stock prices can be very volatile and some investors may lose sleep.
Why Is Risk Tolerance Is So Important
Risk tolerance plays an important role in your game plan to grow your money without worrying about it on a daily basis.
If you don't have the guts to deal with the risk of losing your capital, even temporarily, you'll have to compromise with lower risk investments and the associated lower returns. Investments with higher return potential often have a higher chance of sudden price drops or outright losses. This is why risk tolerance is important.
How Risk Tolerance Works
When stock prices are rising, everyone can have a higher tolerance for risk. However, the best time to really assess your risk tolerance is when the market is going down.
Take a look back at March 2020. The market collapsed. The unemployment rate soared. The world faced an unprecedented level of uncertainty over whether COVID-19 could destroy the economy.
What was your willingness to take risks at the time? Did you survive these difficult times? If you sell stocks during a panic, your risk tolerance is low. Or were you willing to invest more to take advantage of the market crash? If so, your risk tolerance is high, which helped in 2021 when the stock market hit record highs.
Risk tolerance may be tested again in 2023 as rising interest rates cause stocks and bonds to crash. Some of the most speculative stocks have fallen more than 80% from their highs after investors reassessed company valuations and feared a possible recession.
Risk Appetite Meaning, the General Level Of The Risk

Risk appetite is the level of risk an organization is willing to accept while pursuing its objectives before deciding that action is necessary to mitigate the risk.
Management – This vocabulary defines risk appetite as “the amount and type of risk that an organization is willing to undertake or retain”. Risk Appetite enables an organization to determine how much risk (including financial and operational impact) it is willing to take in order to innovate in pursuit of its goals.
Risk appetite depends on a number of factors, including:
Industry
Organizational culture
Competitors
Nature of goals being pursued (e.g. how aggressive they are)
Organizational financial strength and capabilities (e.g. more resources to the company) willingness to accept risks and associated costs).
Also note that risk appetite can change over time.
What Risk Appetite does:
A well-documented and operationalized risk appetite enables organizations to have the information and confidence to take reasonable (higher or lower) risks to achieve them.
Strategic objectives approved by the board of directors.
Contribute to more efficient and risk-adjusted resource allocation
Helps align stakeholders to common metrics and allow administrators to create consistent and transparent risk and reward considerations.
What Risk Appetite Cannot Do:
Reflect the materiality of the risk to the organization in all risk management procedures still run against all risks
Leads to lower levels of country risk
Does not imply an allocation of major resources
Risk management and risk taking. Effective risk management typically includes:
Tools, processes and skills for:
Understanding risks and their causes and effects
Understand the sources of risk. For example, country or component in portfolio who bears this risk
A transparent and as objective as possible method for measuring the level of risk;
A set of mitigations that can be used to mitigate the risk - if the risk cannot be mitigated
The value of risk management is relatively limited as it is mitigated
Common metrics to help management make risk trade-off decisions. There are things like: B. Board Set Risk Appetite
Risk Appetite vs. Risk Tolerance
Risk tolerance is the level of risk an organization is willing to accept for each individual risk, and risk appetite is the total risk an organization is willing to take for a given risk profile, usually expressed in aggregate form. Risk tolerance refers to accepting the consequences of a risk when it occurs and having the appropriate resources and controls in place to absorb or “tolerate” a particular risk, whether qualitative and/or quantitative expressed in terms of standards. Risk appetite, on the other hand, is a quantitative measure of the long-term strategy of what needs to be achieved and the resources available to achieve it.
Risk appetite and risk tolerance are important risk terms that are related but not the same. Here's the difference, plus examples of risk appetite and risk tolerance statements
Risk appetite and risk tolerance can be considered “two sides of the same coin” as they relate to an organization's performance over time. Risk appetite is “taking risks” and risk tolerance is “controlling risks”. To successfully incorporate risk-taking into decision-making, it must be integrated into the organization's control environment through risk tolerance, as illustrated in the following quote.
A risk appetite statement is generally considered the most difficult part of implementing enterprise risk management. However, without well-defined and measurable tolerances, the entire risk cycle and any risk framework can come to a halt. - Risk Management Institute
Example Of A Risk Appetite statement:
"Risk appetite is moderate. Implementation of long-term strategic direction in country programs. We prioritize and implement long-term strategic focus areas for country programs based on rigorous analysis and collaboration with key stakeholders to drive more effective outcomes".
Example Of A Risk Tolerance statement:
For example, a committee may determine that a project is within the organization's risk appetite and make the following statement:
"The ERM committee has assessed the risks of implementing Project X and has determined that the loss of personal data is unlikely and therefore within the risk tolerance".
What Is Risk Capacity?
Risk capacity, unlike tolerance, is the amount of risk that the investor "must" take in order to reach their financial goals. The rate of return necessary to reach these goals can be estimated by examining time frames and income requirements.
Risk capacity is an objective measure of the maximum level of risk an organization can take without compromising the achievement of its objectives. This is usually expressed as a measure of each authority's risk category.
Risk tolerance is used to inform risk appetite. For example, a contractor currently undertaking a railway construction project might have a risk capacity of R500,000. This means that the contractor can take risks up to her R500,000 and risks that pose greater risks are avoided or transferred.
Investments With Principal Guarantee

A Principal Protected Note (PPN) is a bond that guarantees the repayment of at least all of the principal invested. It is characterized by a repayment guarantee for this initial investment. The name used to stand for PPN.
If you're looking for a safe investment with guaranteed returns, all hope is not lost. There are still several ways to invest and make money for guaranteed returns while limiting or completely eliminating risk. Your profits are not always as great as when competing in the market. But for short-term or risk-averse investments, these ideas are some of the best options.
Dividend stock
While not technically a bond investment, dividend stocks are considered safe and offer nearly guaranteed returns. With dividends, there is always the risk of losing capital as the price of individual stocks can fall at any time. But at the same time, if the stock price rises, there is also the potential for significant growth.
Investor Junkie tracks the 50 S&P 500 companies that increased dividends to shareholders for 25 consecutive years. There are high dividend stocks of iconic companies with a long history of paying and increasing dividends. Some of these stocks are:
Coca-Cola (KO) currently pays an annual dividend yield of 3.53%
Johnson & Johnson (JNJ) currently pays an annual dividend yield of 2.62%
Procter & Gamble (PG) is currently paying an annual dividend yield of 2.94 %
3M (MMM) currently pays an annual dividend yield of 2.62%
These days, you can invest in dividend stocks with any online broker or investment app. And once you've earned your dividend income, you can reinvest it in other stocks to slowly increase your returns.
Certificate of Deposit (CD)
Another popular idea with guaranteed returns is investing in Certificates of Deposits or CDs. This is an investment contract with a bank to pay you a guaranteed interest rate when you deposit money for a certain period of time. CDs are one of the safest investments on the market as there is virtually no risk of losing capital. Plus, it comes with his FDIC insurance of up to $250,000 per depositor.
CD maturities range from 90 days to 10 years. The higher the deposit amount and the longer the bank holds it, the higher the guaranteed return. There are many more options here.
The Importance Of Having A Cushion/Emergency Fund When You Invest
The so-called “financial cushion” is a savings technique whose primary purpose is to build an emergency fund to cover unexpected expenses and maintain relative economic autonomy. However, it can also be used to cover certain project investments or other expenses if revenue is impacted for any reason.
A financial cushion is a type of financial tool generated within a household economy to avoid debt when income is insufficient to cover spending or income disruption. This fund is generated from an individual's incremental savings according to their income and savings capacity.
Why do you need emergency funds? An emergency fund creates a financial buffer that allows you to have the funds you need when you need them without relying on credit cards or high-interest loans.
Having an emergency fund is especially important when you're in debt.
If you are putting money into the market without an emergency fund and something goes wrong in your life, this disaster can easily strike when your investment drops significantly. Instead of waiting for the market to recover , will be forced to sell these investments.
Conclusion
In summary, understanding that risk appetite is the overall level of risk an organization accepts in pursuing its goals before deciding to take action to mitigate that risk. Risk tolerance, on the other hand, is the acceptable level of deviation from a goal. Will play a vital role in the success of any investment. Glow App is here to answer stock market related questions. Join our waitlist and be the fist to be notified when our app launch. Don't miss out on the lifetime mahala account.